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First, we better reveal what a lead magnet is. You know those freebies you get for subscribing to a list? Those are lead magnets.

They’re something offered as a free gift or enticement in exchange for an email address. And they’re the easiest, fastest way to build a list of target subscribers.

Remember this: The goal of any lead magnet is to convert traffic into leads.

While it’s true you can throw just about anything together and call it a lead magnet, it’s also true that the better (and more targeted) the lead magnet is, the easier it will be to build a profitable list.

A lead magnet doesn’t make money by itself. Yet working as your front line ambassador, they can be extremely lucrative.

As you know, there are three ways to grow a business:

Increase the number of customers

Increase the average transaction value per customer Increase the number of transactions per customer

With the right lead magnet, you can increase the number of prospects and customers you have joining your list.

And with a well-targeted lead magnet, you can also increase the average transaction value and even the number of transactions per customer, by attracting the very best customers for your particular

business.

As you go through the following sections, always think of your lead magnet as an irresistible bribe that will offer real value to your prospects.

Your lead magnet has to be so good, your prospects will ‘buy’ it with their email address.